Hard Luck was started after long time friend of Jason Jessee’s, Mark Gonzales, drew a skull with a pen and a wrench under it on an envelope and told Jason he should turn it into a company. In its beginnings Hard Luck started as a wheel company and has over the years morphed and evolved from wheels, to clothing (t-shirts, hats, beanies, sweatshirts socks), limited edition skate decks and now some of the best high performance skate bearings in the market. Hard Luck has and will continue to make products that we fill are not being done the way we fill they should be. Our love for skateboarding, cars, motorcylces, surfing, hauling ass and general destruction will continue to take Hard Luck to places. Come ride with us.